Negra Jho is a hairdresser whose salon lies in the heart of the old centre of the city of Salvador - where more than 80% of the population are black. For Negra Jho, beauty IS politics.
In a country where centuries of racism have shaped a national identity of beauty, the politics of hair has great significance.
Brazilian society is often associated with the image of scantily clad white women. These icons of ‘Brazilian beauty’ are further enforced by white Brazilian models, TV presenters and celebrities that grace national and global magazine covers and gossip pages.
Black women however, have grown up being told that they and their hair are ugly, and that beautiful hair should be straight and smooth.
Watch this film as Negra Jho, an empowered black Brazilian woman and hairdresser, shares her reflections on hair, race and politics.